Nick Jeffrey: Basketball novice to the helm of pro organisation
“As a spectacle it hooked me in. Just from a pure entertainment point of view. It got its claws into me and now I just consume it."
Nick Jeffrey now wishes he’d given basketball a go as a kid.
He followed the traditional sporting path at that time. Rugby in the winter, cricket in the summer.
Outside of watching the odd NBA game Jeffrey’s attachment to basketball was pretty much non-existent.
That was until 2016.
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