Uber coming to Invercargill; and the youth is to thank

"Uber’s arrival isn’t just a business milestone - it’s a symbol of how system change can be youth-led and community-driven."

Uber is launching in Invercargill.

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Uber has confirmed it is launching its service in Invercargill following discussions that were sparked by the region’s youth.

Uber is a transportation network company that uses a smartphone app to connect riders with drivers for hire.

It allows users to request rides, track their driver's location, and estimate fares before confirming a booking.

It's essentially a digital taxi service available in many cities worldwide.

The Te Rourou, One Aotearoa Foundation, through its Breaking Barriers Transport Project, had gathered feedback from youth who believed the city needed Uber operating in the city.

The Te Rourou, One Aotearoa Foundation then contacted Uber, who indicated Invercargill was a destination of interest.

An online meeting was arranged with Uber representatives and various organisations, including the Southland Business Chamber, ILT, Great South, and the Invercargill City Council.

This unified advocacy and momentum helped influence Uber’s decision to establish operations in Invercargill.

Te Rourou Community Catalyst Mandy Smith said, “This is what happens when we truly listen to rangatahi and back their vision.”

“The community showed up, shared power, and together we co-created something impactful. Uber’s arrival isn’t just a business milestone - it’s a symbol of how system change can be youth-led and community-driven.”

Uber Australia & New Zealand Managing Director Emma Foley will visit Invercargill next week as Uber rolls into its new market.

To support the rollout, Uber will host a community session on Thursday, July 3 at the Southland Business Chamber, 25 Don Street, from 11am to 2pm.

The session is open to all prospective drivers, offering support with registration and any questions about driving with Uber.

Southland Business Chamber CEO Sheree Carey welcomed the launch.

“This is an exciting moment for Invercargill. Uber’s arrival creates new pathways for employment, helps our young people get to work and training, and opens doors for greater connectivity—whether it’s locals getting to appointments or tourists exploring our beautiful region.

“It’s also a signal to other national players that Invercargill is a community of innovation and collaboration.”